Hi, I’m Alessandra, founder of Coast and a hairstylist with over 15 years of experience. My love for hair started when I was 12, the first time I walked into a salon- it felt like magic, and I knew I had found my calling. I specialize in lived-in, low-maintenance color that grows out beautifully, so you can enjoy effortless, natural-looking hair for months without constant upkeep. My goal is to create customized, dimensional color that enhances your features and fits seamlessly into your lifestyle. I believe getting your hair done should be a relaxing, enjoyable experience. Whether you’re looking for a subtle refresh or a big transformation, I take the time to listen, understand your vision, and create a look that feels like you. My clients love how natural and effortless their color looks, and nothing makes me happier than helping them feel beautiful and confident. Opening Coast has been a dream come true. I wanted to build a space where stylists can grow and where clients can feel truly at home. Seeing that vision come to life has been incredibly rewarding. When I’m not behind the chair, I love spending time with my daughter, husband and two fur babies, traveling, and enjoying the outdoors. And if Mamma Mia is playing, you can bet I’m singing along! I can’t wait to welcome you to Coast and create something beautiful together.

Hi, I'm Tara! With over 10 years of experience in the beauty industry, I have mastered the art of creating stunning, lived-in color and precision haircuts. Specializing in natural, effortless color that evolves with my clients' lifestyles, I combine technical skill with an artistic eye to craft looks that are both stylish and low-maintenance. Whether it’s a soft balayage, vibrant highlights, or a tailored haircut, I am dedicated to bringing each client’s vision to life while ensuring their hair looks beautiful and healthy. Passionate about the latest trends and techniques, I continue to refine my craft to provide a personalized, elevated salon experience.

Hi, I'm Ashley your Hair fairy godmother with a lifelong love for hair- ever since my Barbie vanity days! Creativity is at the heart of everything I do, and my goal is to make every client feel their absolute best. Whether you're looking for a bold new color, a fresh cut, or a seamless transformation, I’m here to bring your vision to life. Most importantly, I want your entire appointment to be a relaxing and enjoyable experience where you feel heard, pampered, and confident. Let’s create your perfect look together!

Hi, I’m Isabela, and I’m a stylist here at Coast. I love creating high-quality looks that feel effortless and lived-in. With an equal focus on cut & color, I personalize every detail to suit your needs and love to finish off each service with my signature tousled beach waves. It’s not just about how your hair looks when you leave the salon, but how it feels every day after. I care deeply about the health and integrity of your hair, and I believe education is key. From the products you use to how you style at home, I’m here to guide you so you love your hair long after each appointment. If I had to choose one product to bring with me anywhere, it would be Kevin Murphy’s “Shimmer Shine.” This golden cocktail feels like summer in a bottle, and true to my Leo nature: radiant, warm, and a little bit extra. When I’m not at the salon, you can find me taking my dog, Pinot, for a walk, or sipping on an iced chai latte with my nose buried in a new book. I can’t wait to work with you to create hair that looks and feels its absolute best.